ABS-CBN Leads Nationwide TV Ratings in September 2013

ABS-CBN Corporation, the country’s leading and largest multimedia conglomerate, maintained its lead over rival TV stations in terms of viewership across urban and rural households with an average audience share of 42%, or eight points ahead of GMA’s 34%, based on data from Kantar Media.

Kantar Media uses a nationwide panel size of 2,609 urban and rural homes that represent 100% of the total Philippine TV viewing population, while the other ratings data supplier AGB Nielsen reportedly has only 1,980 homes based solely in urban areas that represent only 57% of the Philippine TV viewing population.

Data show that more Filipinos tuned in to ABS-CBN’s high caliber primetime offerings (6PM-12MN) with an audience share of 47%, a solid 14-point lead over GMA's 33%. The primetime block is the most important part of the day when most Filipinos watch TV and advertisers put a larger chunk of their investment in to reach more consumers effectively.

ABS-CBN’s primetime block also ruled in other key territories such as Balance Luzon (areas in Luzon outside Mega Manila) with 49% against GMA’s 34%; in Visayas where it garnered 57% vs GMA’s 26%; and in Mindanao with 61% or almost three times as GMA’s 22%.

Meanwhile, ABS-CBN’s late afternoon block (3PM-6PM) jumped to 37%, or three points higher from the previous month’s audience share of 34%, which driven by the strong performance of “Kapamilya Blockbusters,” “Dugong Buhay” and “The Love Story of Kang-Chi,” while “Galema: Anak ni Zuma,” premiered with a 16.6% national TV ratings, pounding GMA's “Pyra” (8.3%) last September 30. GMA, on the other hand, dipped to 34% from the previous month’s 36%.

Twelve out of the country’s top 15 most watched programs were produced by ABS-CBN.

Topping the list is multi-awarded drama anthology “Maalaala Mo Kaya,” which recorded a national TV rating of 34.1%, a slight increase from last month’s 33.7%, followed by “Juan Dela Cruz” (33.2%), “Wansapanataym” (32.3%), “TV Patrol” (29.9%) and “Got to Believe” (29.6%).

The recently-concluded programs “Kapamilya Deal or No Deal” and “The Voice of the Philippines” both ended on a high note with average national TV ratings of 25.9% and 22.5% respectively for September.

“The Voice of the Philippines” grand finals last September 29 outperformed GMA’s three programs, “Kapuso Mo Jessica Soho” (22%), “Imbestigador” (13%) and “SNBO” (4.3%), by hitting a strong 30.3%. On September 28, Kapamilya Deal or No Deal’s final episode registered 28.1%, while It's Showtime's episode on “Kalokalike Face 2” grand finals finished with 21.6% vs Eat Bulaga’s 15.8%.

“Batas ng 45,” the offering of "FPJ Da King on ABS-CBN" movie block last September 29, scored 15.8%, or five points higher than “Kapuso Movie Festival” (10.3%).

In September, family drama “Annaliza” also clinched 7th on the top 15 list, climbing five spots from previous month’s 12th place, with 24.7%.

The other ABS-CBN programs in the top 15 were “Rated K” (23.4%), “Be Careful With My Heart” (21.2%), “Goin’ Bulilit” (20.6%) and “Muling Buksan ang Puso” (20.1%).

Kantar Media is a leading television (TV) audience measurement provider with capabilities in gathering TV viewing data in both digital and analog platforms. It is a multinational market research group that specializes in audience measurement in more than 80 countries, has 26 TV networks, ad agencies, and pan-regional networks subscribing to its ratings services.

Among its current subscribers are ABS-CBN, NBN, Sky Cable, J. Romero and Associates, 720ConsumerConnect, Starcom, OMD, PhD, Mediacom, Mindshare, MEC, Maxus, Universal McCann, Wellmade Manufacturing Corporation, Brand Ideas, and MPG Havas. They also include pan-regional networks like CSM Media Inc., Fox International Channels, Star HK, Discovery, AXN, HBO, MTV, Sony Pictures Television International, Celestial Tiger, and A&E Television Network.

Among these, the following subscribe to both urban and rural TV audience measurement: ABS-CBN, Brand Ideas, MPG Havas, and 720ConsumerConnect.

TABLE 1.  TOTAL DAY (6AM-12MN) NATIONAL TV VIEWERSHIP IN SEPTEMBER 2013 BY HOUSEHOLDS

RANK	TV NETWORK	AUDIENCE SHARE IN %
1	ABS-CBN	42%
2	GMA	34%
3	TV5	10%

Source: Kantar Media

TABLE 2.  PRIMETIME TV (6PM-12MN) VIEWERSHIP IN SEPTEMBER 2013 BY HOUSEHOLDS

RANK	TV NETWORK	AUDIENCE SHARE IN %
1	ABS-CBN	47%
2	GMA	33%
3	TV5	8%

Source: Kantar Media

TABLE 3. LATE AFTERNOON (3PM-6PM) VIEWERSHIP IN SEPTEMBER 2013 BY HOUSEHOLDS

RANK	TV NETWORK	AUDIENCE SHARE IN %
1	ABS-CBN	37%
2	GMA	34%
3	TV5	13%

Source: Kantar Media

 

TABLE 4.  BALANCE LUZON PRIMETIME TV VIEWERSHIP IN SEPTEMBER 2013 BY HOUSEHOLDS

RANK	TV NETWORK	AUDIENCE SHARE IN %
1	ABS-CBN	49%
2	GMA	34%
3	TV5	6%

Source: Kantar Media

TABLE 5.  TOTAL VISAYAS PRIMETIME TV VIEWERSHIP IN SEPTEMBER 2013 BY HOUSEHOLDS

RANK	TV NETWORK	AUDIENCE SHARE IN %
1	ABS-CBN	57%
2	GMA	26%
3	TV5	7%

Source: Kantar Media

TABLE 6.  TOTAL MINDANAO PRIMETIME TV VIEWERSHIP IN SEPTEMBER 2013 BY HOUSEHOLDS

RANK	TV NETWORK	AUDIENCE SHARE IN %
1	ABS-CBN	61%
2	GMA	22%
3	TV5	8%

Source: Kantar Media

TABLE 7. TOP 15 PROGRAMS IN SEPTEMBER 2013 (NATIONAL HOMES)

RANK	CHANNEL	PROGRAMS	RTG%
1	ABS-CBN	MAALAALA MO KAYA	34.1
2	ABS-CBN	JUAN DELA CRUZ	33.2
3	ABS-CBN	WANSAPANATAYM	32.3
4	ABS-CBN	TV PATROL	29.9
5	ABS-CBN	GOT TO BELIEVE	29.6
6	ABS-CBN	KAPAMILYA DEAL OR NO DEAL	25.9
7	ABS-CBN	ANNALIZA	24.7
8	GMA	PEPITO MANALOTO: ANG TUNAY NA KUWENTO	23.5
9	ABS-CBN	RATED K	23.4
10	ABS-CBN	THE VOICE OF THE PHILIPPINES	25.5
11	GMA	KAPUSO MO, JESSICA SOHO	21.9
12	ABS-CBN	BE CAREFUL WITH MY HEART	21.2
13	GMA	ANNA KARENINA	20.8
14	ABS-CBN	GOIN’ BULILIT	20.6
15	ABS-CBN	MULING BUKSAN ANG PUSO	20.1

 Source: Kantar Media

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